By modern moms, for modern moms

It all started when mompreneurs Alissa Wapinski and Andrea Schneider made it their mission to infuse classic layette with contemporary charm.

Little sizes,
big personality

Unicorns, llamas, sloths—oh my! At Baby Noomie, you won’t find a dull moment—or design. Available in sizes newborn to 8 years, siblings can coordinate with Instagram-worthy style statements of vibrant colors, witty phrases and freehand graphics—none of which compromise quality.

The secret

Inspired by the founders’ South American roots, Baby Noomie exclusively sources the finest grade of cotton in the world. Grown in Peruvian valleys without the use of pesticides or synthetic fertilizers, Pima cotton is allergen-free and exceptionally soft with 50 percent more durability than other cottons. Perfect for fussy little ones with sensitive skin, it also has a natural elasticity that ensures non-restrictive comfort. And did you know that Pima only gets softer with each wash? It’s true! The coziness only gets cozier—now that’s a good buy!

Made with

From easy-on silhouettes to multi-functional accessories, no product enters production without being tested first by real moms. The practicality of every collection comes from the maternal experiences of its founders, who hope to inspire fellow mamas to take the plunge as momprenuers. Never stop dreaming because it is possible. What’s more, it’s fun!